Nextgen Product Authentication

From skin allergies to food poisoning, the dangers are diverse, while brands lose billions and consumer trust takes a hit. The dangers of fake electronic products can result in serious safety and security risks. From substandard components causing device failure to malicious implants gathering sensitive data, the consequences are far-reaching. Smartphones, computers, gaming consoles and gadgets are highly susceptible to counterfeiting due to the rising demand in the new technological era. When consumers believe in the authenticity of what they buy, they’re more willing to pay full price and remain loyal.

Ask for certificates of authenticity and other relevant documentation to support the genuineness of the plywood. One of the key aspects of nutraceutical product verification is ensuring that the ingredients listed on the label match what is inside the product. Cross-check the ingredient list with the brand’s official website or trusted sources. Look for third-party certifications like FSSAI or FDA or other seals of approval from reputable organizations that verify the product’s ingredients and quality standards. Most products will have QR labels which you can scan to trace the products back to their source, such as farms or production facilities. Cryptoglyph – AlpVision’s digital anti-counterfeiting solution – works best for large volume packaging and labeling protection.

Counterfeiting is a major problem faced by companies and brands world over. Revenue and profit losses caused by counterfeiting ranks highest among all reasons. While various methods are available to stem counterfeiting, none have been really able to stem counterfeiting.

With Digital IDs, Chloé plots a circular future

Every fake product sold is not only a missed sale but also a long-term threat to brand value. Product authentication ensures that only verified items move through the supply chain and reach end consumers, thereby maintaining revenue integrity and minimising channel leakage. Key benefits include protecting brand reputation, minimising counterfeit risks, maintaining consumer trust, and improving supply chain visibility and control. Nabcore is committed to keeping your brand authentic and trusted. Our Anti-Copy QR Code solutions not only protect against counterfeits—they give your customers confidence with every scan.

Nabcore is a brand protection & tracking specialist with over 10 years of experience navigating the grey market in Asia. Discover how top brands stop counterfeits, boost loyalty, and protect revenue. Choose Acviss for unparalleled anti-counterfeiting solutions.

The right choice depends on your product’s nature, the level of security required, and the risks in your target market. In sectors like healthcare, cosmetics, and food, counterfeit goods aren’t just bad for business — they can be life-threatening. Fake items may contain unsafe components or lack the performance consumers expect, putting their well-being at risk and eroding confidence in genuine products. Counterfeit goods aren’t just a nuisance — they’re a direct threat to consumer trust, brand reputation, and even public safety.

Counterfeiters now use advanced technology to replicate packaging and security features with alarming accuracy, making it harder for consumers to spot fakes and putting your brand reputation at risk. Connected products offer brands visibility to identify issues and optimise inefficiencies, while also aiding compliance with regulations and avoiding potential fines or legal liabilities. By utilising authentication as a consumer engagement hook, the product’s traceability is extended well beyond the point of purchase, throughout the product’s use and its circular regeneration. Authentication reassures customers about the originality of what they’ve purchased. It also helps brands connect with customers post-purchase through loyalty rewards and digital interaction.

Physical product authentication technologies

FMCG brands invest heavily in packaging design, so be cautious of inconsistencies. Inspect for typos, low-quality printing, or mismatched information compared to the brand’s website. Dents, tears or obvious tampering could also indicate a fake.

The concept is to insert thousands of microscopic holes in the varnish layer of certificates, labels, and packaging. This strategy makes it significantly harder for counterfeiters because none of the holes are visible to the naked eye. When done right, it protects consumers, builds trust, and strengthens brand integrity. Forward-thinking companies will treat authentication as part of the customer experience — not just a security layer, but a value-added feature. As counterfeiters adapt and new technologies emerge, so must your strategy. Staying informed and flexible is key to protecting authentic products and staying a step ahead.

Locate the authentication label, scratch https://aliexpressofficial.com/ off its coating to obtain the 20-digit security code, then enter the code for verification. Contact us at Betamize today to learn more about how we can help you secure your brand and ensure product quality. AI systems can inspect thousands of products per hour with unmatched consistency. Whether you’re producing batches of medicines or packaging spare parts, AI-driven authentication scales effortlessly across your operation. Consumers as Validators By involving consumers in the verification process, Uatag transforms them into active participants in combating counterfeiting.

Seamlessly validate products anytime, anywhere with covert digital watermarks and real-time mobile-enabled validation. Coach launches Coachtopia with Digital IDs powered by EON to drive lifecycle transparency, scale circular business models and support on-product authentication. Enhance brand protection with access to pre-integrated authentication partners through our EON Exchange. Prevent fraud and verify product authenticity with high-security physical product identifiers. The risks of counterfeit products come not only from the chemicals they may contain, but also from the raw materials they are made of and their structure. Physical IntegrationOur solution integrates smoothly into existing labels and packaging processes, reducing disruption and costs for global multi-site rollouts.

• Estimates suggest that the global trade in counterfeit and pirated goods was valued at $509 billion in 2019, comprising 3.3% of global trade.
• These certifications indicate compliance with standards and regulations maintained in India.
• Identify gray market activity trough real time data to make sure your goods reach their target market.

Most electronic devices you can purchase today will have a QR label attached to it. In most cases, the different parts of the device will have individual QR labels. The QR codes that, when scanned, link to the manufacturer’s website and product information. Scan the QR code and compare the details with the product in your hand.

By scanning a secure code (QR/NFC), using brand-authorised apps or checking product details online. Fraudulent claims—such as fake invoices, duplicate serial numbers, or cloned packaging—are a significant problem in post-sale service operations. With an authentication mechanism in place, brands can instantly verify whether a product is covered under warranty, when and where it was purchased, and if it’s been previously claimed. Global leaders in manufacturing, healthcare, and consumer electronics are already integrating AI into their authentication workflows. Because they recognize that AI isn’t just a tool for detection — it’s a driver of trust, operational efficiency, and brand integrity.

With the rise of e-commerce, grey markets, and globalised supply chains, counterfeit products can infiltrate any point in the distribution process. The scale of counterfeiting has grown significantly over the past decades. Estimates suggest that the global trade in counterfeit and pirated goods was valued at $509 billion in 2019, comprising 3.3% of global trade. The rise of e-commerce and global supply chains has further facilitated the spread of counterfeit goods, making it increasingly difficult for consumers to distinguish between genuine and fake products. Product authentication helps verify whether a product is genuine.

Certilogo’s digital IDs, for example, enable brands to intercept faked and cloned product identities, protecting the brand and consumer from counterfeiters and recovering lost sales. With over a decade of experience, we specialize in providing product authentication solutions for enterprise companies. We partner with global brands that manage complex infrastructures across diverse markets.

Customers can easily scan them with a mobile device and access the product information. Ensure that the information obtained from scanning the QR code matches the details on the product packaging. The nutraceutical industry is booming, offering many products promising health benefits. However, with increasing demand comes the grave risk of counterfeiters posing as original sellers. Such products can undermine health and safety causing adverse effects.

These standards define best practices, helping companies implement authentication tools that are trusted, consistent, and scalable. When companies educate consumers on how to spot fake items and verify product authenticity, they build stronger relationships and reinforce consumer trust from the very first scan. Product authentication tools that flag inconsistencies, secure distribution points, and offer instant verification. When brands proactively protect their supply chain, they protect consumers — and their own reputation. The OpSec platform offers a broad portfolio of authentication and product identity options for both brand owners and high-security applications.

Whether you’re purchasing luxury items, electronics or everyday essentials, the risk of encountering counterfeit products looms at large. With the right knowledge and tools at your disposal, you can safeguard yourself from falling victim to counterfeit scams. There’s little doubt that counterfeiting costs companies billions of dollars every year, and the truth is that companies have to develop a concrete strategy to stay ahead of sophisticated con artists. Otherwise, ad-hoc safeguards won’t suffice to prevent counterfeiting. No matter what, any anti-counterfeit measures should ideally detect fake items or components before people buy them.

This will also you to learn the warranty details and coverages of the product. However, the verification method will vary depending on the products you are using. You can easily verify the warranty details for your new Apple devices on the website but the same won’t apply to your Himalaya Shampoo. So it is necessary to learn the varied methods of verification across different product categories. Along those lines, AlpVision Fingerprint identifies fake items at the product level, which used to be rather challenging for companies with a limited IT footprint, but now companies have more options.